New vs New Activity tags

When looking at reviews on the "Reviews and Feedback" page or a specific Review Campaign, you might notice the small "New" or "New Activity" tag next to a review.

It's there to explain that you either received a new review or cancellation, or a reader has added store links to their reviews.

• "New" tag: when you have a new review or cancellation. The "new" tag will be removed once you've seen the review or cancellation.
• "New activity" tag: when a review has been updated with a new store link. A review might get a "new activity" tag multiple times, each time the reader leaves a new link. The "new activity" tag will be removed once you've seen the review.